Shape, lift and hold yourself with confidence.

Shop Now

We're here to hold you

color_light
color_light
7+ wears
Silicone Nipple Covers
$16.75
color_fair
color_fair
shape lift & hold
Boob Tape
$16.75
Double sided tape
Body & Clothing Tape
$14.74
Shop All
section.settings.image.alt

We're Proud to be

Embracing diversity through skin tone colour match tape, comfortably designed to shape your body and curves. Long lasting and easy to use, promoting your confidence and radiance all day and night.
Diverse Skin Tone Fabrics

Diverse Skin Tone Fabrics

Vegan & Cruelty free

Vegan & Cruelty free

Designed for all body sizes

Designed for all body sizes

Australian owned

Australian owned

Learn More

See The Difference

See The Difference

Boob tape
“It's super easy to put on, no bra is the way to go”
— Anniethomas

See The Difference

Nipple Covers
“Covers my piercings and you can't see I’m wearing them under my white top”
— Tia Maher

See The Difference

double sided tape
Kept everything in place, just like I want
— Alanaorz
(1,383 Reviews)

WOMEN LOVE US

(and we love them)

"It is a GAME CHANGER, it's so soft on my skin I love it!" 

@aanniethomas

"Obsessed with the look and feel."  

@paigedecinque

"holdofficial ... is the most comfortable and support boob tape I've ever tried."

@eliserapa

"Love this for me"

@wiggaplease_

"date night ft. @holdofficial"

@teejjae___

recognized leader by...

“Beauty brand that embraces diversity with a range of skin tone colour match tapes.”
"Ideal for when you're going braless but still want the security and support of wiring."
“'This tape by Hold is literally the best boob tape I've ever used,” Martha
“It is more comfortable than a bra, you don’t have anything weighing around your neck or your shoulders.”